“Auction Specialists takes the risk and guarantees the results.”

The client has cash before the auction even starts!

Auction Specialists conducts all types of auctions specializing in Heavy Equipment & Construction Type Sales. We also do various other types of sales such as Trucking Firms, Petroleum Services, Machine Shops, Fabrication Shops, Auto Salvage Yards, Bridge Builders, Mechanical Contractor's and our Annual Spring and Fall Consignment Sales which are held at our auction site in Fond du Lac, Wisconsin.

Only Auction Specialists will guarantee the results of your sale.

In conducting these various sales, Auction Specialists has worked with individuals, corporations, banks, financial institutions and court appointed attorneys. The gross sale amounts vary from several thousands dollars to over three million dollars. Our commission rate is based on the type and size of the sale and usually runs from 8% to 10%, depending on the sale preparation, labor and the cost of advertising. The commission includes the following:

1. All Advertising: We will advertise in magazines and newspapers related to the type of product or business being sold. Some of the major papers we advertise in are: Milwaukee Journal Sentinel, Wisconsin State Journal (Madison), Western Builder, Minnesota Star Tribune, Des Moines Register, Wisconsin State Farmer, Green Bay Press Gazette, Appleton Post Crescent and the local papers of Waukesha, Stevens Point, Wausau, Janesville, Beloit, La Crosse, Platteville, Oshkosh, Sheboygan, Manitowoc and many others throughout Wisconsin reaching “auction minded buyers.” We will also send out 10,000 plus flyers to contractors on our mailing list and a special list of general contractors. Your auction will also be shown on our website, promoted at all prior sales and also via telephone to our special buyers.

2. Sale Preparation and Labor: We furnish several of our personnel prior to the sale for set up, including our head mechanic who is capable of running any equipment. Help is also supplied during and after the sale for loading out.

3. Insurance: All employees of Auction Specialists will be covered by insurance as required by law. A certificate of insurance will be furnished upon request.

4. Auction Help: On the day of the sale our work force will include Phil Majerus (auctioneer), or any other auctioneers that are needed and all necessary office help, including cashiers for registration and collections.

We will furnish you with a copy of all the sale sheets at the end of the sale. Payment can be expected within 10 to 12 working days after the sale. Be assured that Auction Specialists will get the most amount of money possible for your assets. We are confident that our firm has the capabilities of conducting a very successful sale.


Phil Majerus

Financial References:

Mr. Greg Ryan, President of M&I Bank; Mayville, WI – Phone: 920-387-2200

What is a Guaranteed Auction?

Example of $500,000 Guaranteed Auction:

$25,000 Wire from Auction Specialists to Trustee upon signing of contract

$475,000 Wire from Auction Specialists to Trustee 48 hours before the auction

$50,000 to Auction Specialists for costs

Sale Brings $620,000

$500,000 Auction Specialists Guarantee

$50,000 to Auction Specialists for costs

$70,000 Excess

$56,000 80% Trustee

$14,000 20% Auction Specialists